A l’occasion de la présentation du bilan de la première année d’activité de Share Together et de son diner de clôture – qui a eu lieu le 4 juin – entre professionnels de l’accompagnement à la personne sur Shanghai, voici un petit post sur un des nombreux thèmes abordés lors des ateliers Share Together: les média-sociaux.
Les médias-sociaux et leur maitrise sont devenus des atouts incontournables, mais comment les insérer, les mettre en valeur dans un CV. Voici un article qui va vous aider à vous poser les bonnes questions avant de vous mettre à la tâche:
In the digital marketing age, you want employers to know you are tech-savvy and proficient with all of the newest social media platforms, but how do you properly communicate your skills through your resume?
Depending on your intended job field, the majority of entry-level positions in the communications, marketing, and creative spaces today are seeking some sort of social media knowledge from their job applicants. A recent post on BrazenCareerist got me thinking about the importance of properly communicating your social media skills to future employers.
I cannot tell you how many times I have read the self-proclaimed “social media guru” description in a Twitter bio. I then look at the content of their tweets and find nothing but meaningless back-and-forth conversations with friends. So it lead me to question how many Millennials think they are advanced in social media when they are just as capable at social media as an engineer not required to utilize it in their day-to-day tasks?
If you feel as though you acquire specialized skills in social media and you are or strive to be amongst the top digital talent searching for a job opportunity, you need to know how to establish this credibility through your resume. With the help of Gigi Douban, here are three tips on how to properly include social media skills on your resume:
1. Describe your abilities appropriately. As stated above, self-proclaiming you are a social media guru is not the best way to get the attention of your future employers. On the other hand, saying you have social media experience just isn’t going to cut it, either. Why? Because we ALL have social media experience. Answer questions like: How are you using social media and what are you using it for?
2. Apply experience to position requirements. If social media management is one of the main responsibilities of the job position you are applying for, then take the time to explain how your past digital experience has helped the business or organization you were working for. If your main goal was to drive traffic to a particular website, explain how you went about achieving that task. Most importantly, explain how your specialized skills and previous work experience can help the company you are applying to.
3. Know the difference between personal and professional use of social media. Professional use of social media includes networking in your particular industry, reading up on trends in your field, sharing related content, and gaining the interest of others. If you have not practiced strategies for any of these, whether for a previous company or even your very own personal brand, then you may not “professionally” utilize social media. Professional and personal use of social media are not equal and it is extremely important to recognize the difference when shedding light of your social media experience on your resume.
Hyping up your proficiency in social media will instantly land your resume in the “no” pile once recruiters and HR managers see that you use social media solely for networking with friends. Alternatively, if you have advanced skills in the digital world, be sure to relay them correctly on your resume!